How To Use a Shortened Amazon Book Detail Page Link

Eric’s Book Marketing Tip – #8

Many authors/publishers send potential customers to their books using lengthy Amazon Product/Book Detail Page urls/links.

Examples of lengthy Amazon urls:

  1. http://www.amazon.com/Mastering-Niche-Marketing-Definitive-Competitive/dp/0977968421
  2. http://www.amazon.com/Dan-Poynters-Self-Publishing-Manual-Write/dp/1568601425/ref=pd_sim_b_39
  3. http://www.amazon.com/Well-Fed-Self-Publisher-Turn-Full-Time-Living/dp/0967059860/ref=sr_1_1?s=books&ie=UTF8&qid=1327461633&sr=1-1
  4. http://www.amazon.com/Book-Yourself-Solid-Reliable-Marketing/dp/0470643471/ref=sr_1_1?s=books&ie=UTF8&qid=1327461773&sr=1-1

You can actually use a shortened & simpler url/link that’ll ‘look’ better in your marketing and promotion.

You’ll also be able to access your Amazon.com page directly by typing in the following short url format:

http://www.amazon.com/dp/[YOUR_ISBN]/

Enter your ISBN where it says: [YOUR_ISBN]

For example: http://www.amazon.com/dp/0977968421/

The same books listed above as examples are also listed below but utilizing the shorter links (and substituting the book’s ISBN into the Amazon urls):

  1. http://www.amazon.com/dp/0977968421
  2. http://www.amazon.com/dp/1568601425
  3. http://www.amazon.com/dp/0967059860
  4. http://www.amazon.com/dp/0470643471

Much better, yes?

Or, shorter yet, create a short custom url for your Amazon link using Bitly:

  1. http://amzn.to/0977968421

The website Bitly will generate an amzn.to URL with a random suffix but you could also choose to “customize” your own suffix with something else (in the above example the ISBN of the book is used).

By using one or both of these methods, you’ll successfully shorter your Amazon Product/Book Detail Page url/link.

About Eric V. Van Der Hope

Eric V. Van Der Hope (a.k.a: The Book Launch Marketer), is the President & Founder
of Globalnet Publishing, an independent publishing & book marketing company spe-cializing in Book Launch Marketing. Eric is the #1 International Bestselling Author of "Mastering Niche Marketing" and is a Book Marketing Mentor and Coach for Publishers & Authors.
Eric teaches clients how to navigate through their personalized Book Launch Campaigns; from pre-promotion, through the actual publishing process to marketing their books effectively. You can con-
nect and/or follow Eric via EricVanDerHope (Facebook), BookLaunchMarketing (Facebook Fanpage), @ericvanderhope (Twitter), and stay current with the latest book marketing trends, methods & strat- egies by visiting & subscribing to his blog at: "Eric's Book Marketing Minute". Eric can also be found at his: Official Website.

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